Supplement Maker Can’t Prove Consent Judgment Violated
Author: Emma Cueto
Publication: Law 360
Effective advertising is essential for a company to remain competitive in the marketplace. In order to distinguish themselves from the competition, businesses will often employ sweepstakes, offers of “free” products, contests, testimonials, endorsements, and other methods of competitive advertising. Using these methods increases the risk of consumer complaints, competitor complaints, and inquiries from governmental agencies. Moreover, a challenge to the marketing strategy could potentially thwart the success of a product and negatively impact a business’ bottom line. When faced with a challenge to your advertising and marketing, turn to the attorneys at ZESB who have experience representing clients in all types of advertising proceedings in both state and federal courts, as well as handling investigations of false and deceptive advertising made by the Federal Trade Commission, state attorney generals, and consumer activist groups.