Practice Areas

Contact Us

False Advertising, Lanham Act, and Unfair Competition

Effective advertising is essential for a company to remain competitive in the marketplace. In order to distinguish themselves from the competition, businesses will often employ sweepstakes, offers of “free” products, contests, testimonials, endorsements, and other methods of competitive advertising. Using these methods increases the risk of consumer complaints, competitor complaints, and inquiries from governmental agencies. Moreover, a challenge to the marketing strategy could potentially thwart the success of a product and negatively impact a business’ bottom line. When faced with a challenge to your advertising and marketing, turn to the attorneys at ZESB who have experience representing clients in all types of advertising proceedings in both state and federal courts, as well as handling investigations of false and deceptive advertising made by the Federal Trade Commission, state attorney generals, and consumer activist groups.




   ZESB in The News

  • 01/12/2018

    Miami retail broker sues over life insurance policy of late husband Author: Katherine Kallergis
    Publication: The Real Deal

    View Article //

  • 01/11/2018

    After his law partner’s suicide, he got the widow to sign over millions. Enter lawsuit. Author: Howard Cohen
    Publication: Miami Herald

    View Article //

   Upcoming Events

  • April 12-14, 2018

    ABA Business Law Section Spring Meeting 2018

    Location: Rosen Shingle Creek, Orlando, FL

    View Event //

  • October 18-20, 2017

    ABA 40th Annual Forum on Franchising

    Location: Palm Dessert, CA

    View Event //