Biography
Zelda Auslander Zarco has served as Director of Marketing and Special Projects for Zarco Einhorn Salkowski, P.A. since 2015, bringing a broad background in marketing, finance, business, civic leadership, and community involvement, together with an international perspective shaped by living on three continents and extensive world travel.
In her role at Zarco Einhorn Salkowski, P.A., Zelda works closely with Founder and Managing Partner Robert Zarco and firm leadership on a diverse range of initiatives. Her responsibilities include marketing strategy, brand development, digital marketing, website and content direction, social media, professional rankings and directories, advertising, events, sponsorships, hospitality, facilities and property management, insurance matters, and other special projects supporting the firm and its national presence.
Born and raised in Miami Beach, Florida, to Cuban parents, Zelda earned a Bachelor of Science in Finance from Florida State University, where she served as Student Body President and Student Senate President Pro Tempore. She later earned a Master of Arts with majors in Marketing and International Business from Webster University in Leiden, Netherlands, graduating with academic honors.
Beginning her professional career in commercial real estate, Zelda subsequently expanded her experience into marketing, insurance business development, event planning, property management, digital communications, and a diverse range of special projects.
During 24 years away from Miami, Zelda lived in four other states, as well as Amsterdam, Netherlands, and Singapore, and traveled extensively throughout more than 45 countries. Her experiences living in North America, Europe, and Asia have contributed to the broad perspective she brings to her professional, personal, and community endeavors.
While living in Austin, Texas, Zelda became deeply involved in the early development of the adjoining City of Bee Cave. She served multiple terms as an elected City Councilmember and Mayor Pro Tem, helping lay the strong foundations for the city’s governance, economic development, and future growth.
Zelda is fluent in English and Spanish.
Current Employment Position
- Director of Marketing and Special Projects
Education
- Master of Arts, Marketing and International Business, 2010
- Webster University, Leiden, Netherlands
- Academic Honors: 4.0 GPA
- Webster University, Leiden, Netherlands
- Bachelor of Science, Finance, 1987
- Florida State University, Tallahassee, Florida
Student Leadership & Affiliations
- Student Body President, Florida State University, 1986–1987
- Student Senate President Pro Tempore, Florida State University, 1985–1986
- Omicron Delta Kappa (ODK), National Leadership Honor Society, 1986
- FSU Gold Key Honorary Society, 1986
- Phi Mu Sorority, 1984-1987
Civic & Community Distinctions
-
City Councilmember and Mayor Pro Tem
City of Bee Cave, Texas
2001–2008; 2012–2014 -
Planning and Zoning Commission Member
City of Bee Cave, Texas
2000–2001 -
Economic Development Corporation Board
City of Bee Cave, Texas
Beginning 2004 -
Docent Guide
Asian Civilisations Museum, Singapore
2009–2010
Professional Licenses
- Florida Licensed Insurance Agent
- Property and Casualty
- Life and Health
- Florida Real Estate License
- Inactive
Languages:
- English
- Spanish