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Zarco Law Blog
How franchising differs from license agreements
Many prospective business owners experience a bit of confusion regarding the differences between franchising and licensing agreements. In the simplest terms, licensing allows entrepreneurs to use technologies or trademarks developed by a business partner. A franchise...
Trademarks: How long do they really last?
If you're starting your own business in Florida, then you're likely concerned about your intellectual property, especially within the area of trademarks. Business owners want to know when their trademark is no longer protected by law. After all, your logo or...
What to know before investing in commercial real estate
Often referred to as CRE, commercial real estate is an appealing option for investors because it provides a steady stream of revenue, passive income options and a great potential for growth. Florida commercial real estate can be a great investment option, but there...
Franchise owners band together in tough economic environment
New franchise associations are being formed in Florida and across the nation. The formation of these associations is in response to the increasing desire for franchise owners to enjoy more bargaining power and more control of their business. The need for franchise...
Understanding Franchising
Some people in Miami might associate a franchise with restaurants or convenience stores, but more than 100 industries offer franchises. In its simplest form, a franchise involves one company licensing how it does business, its intellectual property and its name to...
Counterfeiting and trademark infringement
Businesspeople in Miami have a vested interest in any changes in intellectual property. Intellectual property law is what makes it possible for people to profit from their good ideas. Without copyright and trademarks, it would be easy for anyone to steal ideas and...
How much can you negotiate the terms of a franchise agreement?
You want to open a franchise business, but the fees charged by the franchisor seem to be exorbitantly high. Is there anything you can do to get them lower? Maybe. Here’s what you need to know: The franchisor doesn’t want to negotiate with you. If the franchisor gives...
What you need to know about asset purchase agreements
Those who buy a franchise will read through and sign several important documents and agreements before the sale or purchase. One of the most important is an asset purchase agreement (APA). The APA should be done at the same time as due diligence regarding finances,...
Attorneys at Zarco Law are once again honored as esteemed award recipients as “Best Lawyers in America©” and “Ones to Watch”
Attorneys Awarded as “Best Lawyers” and “Ones to Watch” by the Esteemed “Best Lawyers in America” Congratulations to our once again recognized “Best Lawyers”: Robert Zarco, Robert Einhorn, Robert Salkowski, Alejandro Brito, and Kaari Gagnon. We are super proud for our...
How to evaluate a franchise opportunity
Franchises are a tried and tested way to start a profitable business. When starting a business from scratch, you'll need to conduct thorough market research, create a brand strategy, set up sourcing and essentially adopt a trial and error approach to many aspects of...
