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How can you pursue IP litigation to protect your art business?

On Behalf of | Nov 22, 2024 | Intellectual Property |

Today’s digital age has made intellectual property (IP) disputes in the art world more complex. If you own a gallery, online platform or art investment firm, understanding IP litigation can help you assert your rights and and take decisive legal action when they are threatened.

The digital transformation of the art market has boosted online sales significantly. Reports show these sales have reached billions of dollars in recent years. This shift brings both opportunities and risks, especially for IP rights.

Common triggers for IP litigation

Recognize these frequent causes of IP disputes to protect your business:

  • People using or copying your artwork without permission
  • Unauthorized claims of ownership over your digital art
  • Companies misusing your trademarks in art marketing or branding
  • Parties violating licensing or sales rights in contracts

When you recognize these triggers, you can take steps to address problems through clear contracts, due diligence and assertive IP management.

Preparing for IP disputes

To effectively pursue an IP issue, consider these preparatory steps:

  • Keep detailed records of art deals and licensing agreements
  • Use a system to track and manage your digital rights
  • Build relationships with attorneys experienced in IP cases
  • Have a plan ready for filing claims of infringement or sending cease-and-desist letters

These steps can help you initiate legal action effectively and enforce your rights.

New trends and risk reduction in art-related IP litigation

The digital transformation of the art world has created new types of IP disputes, particularly involving non-fungible tokens (NFTs) and AI-created art. To protect and enforce your IP rights, consider these strategies:

  • Research carefully before creating or selling artworks, especially digital pieces
  • Use clear contracts that spell out your IP rights and duties, including for new digital formats
  • Set up systems to manage and monitor your digital rights, particularly for NFTs
  • Teach your staff about your IP rights, new art forms and proper handling procedures
  • Stay informed about changes in digital art to identify potential infringements early

These strategies not only secure your intellectual property but also position your business to swiftly address infringements, potentially deterring future violations in the fast-paced art market.

Other ways to resolve disputes

Consider using mediation or arbitration to resolve disputes. These methods can often save time and money compared to going to court. They’re usually more private, too.

To manage IP litigation effectively, you need to be proactive and stay well-versed in current legal trends and precedents. By taking protective steps and working with experienced intellectual property litigation attorneys, you can help assert and defend your rights in this changing field. Contact us for a free consultation.

Zarco Einhorn Salkowski | Attorney group photo

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